AIDA’s story of success began in 1996 when an idea revolutionized the oceanic cruise vacation product. Cruises as modern lifestyle products – with this, AIDA created a market in which the Rostock shipowning company is clearly holding its own as the market leader up to the present day. AIDA is part of the Costa Group and thus belongs to Europe’s largest and most successful cruise corporation.
AIDA represents the epitome of the casual cruise with a consistently excellent service and the proverbial AIDA smile on the lips of each and every employee. The famous sentence “Once you’re with Aida, you’ll always be with AIDA” was coined by our guests. We take this message as an incentive to prove with every new trip that we provide the best cruise product on the market in terms of quality and emotional value.
There is hardly a working environment out there that is as diverse and international as the one that AIDA Cruises offers. We currently have 8,000 employees on staff. People from over 40 countries work and live on our ships. Our corporate culture is anchored in four firmly established values: Mutual trust, passion for AIDA as a product, respect for each other as well as the diversity of our employees. Every single person in our company benefits from these values and embodies them in their everyday actions.