Main content

Ticketless shore excursions with AIDA

Rostock, 05. November 2019

AIDA Cruises is the first cruise company worldwide to completely dispense with printed tickets for shore excursions. All information about the starting time and meeting point of the excursions is available to guests on the Board Portal or shown on the screens in the public areas of the ship. Guests’ boarding cards work as a ticket and are scanned ahead of an excursion by members of the crew.

Thanks to this measure 15 tons of paper will be saved per year across the fleet. This is a further building-block of the Green Cruising strategy which is ultimately aiming to achieve emission-neutral ship operations.

This responsible and economical use of resources has always been a keystone of environmental management at AIDA. A crucial factor here is the reduction of printed material and the use of digital modes of communication.

Shipboard accounts on all AIDA ships are only printed out at guests’ request, a measure that has already been in place since 2013. Since September 2019 guests have been receiving a summary of the services they have booked through MyAIDA, such as shore excursions or spa treatments, in a new, digital MyAIDA travel plan instead of a printed stateroom letter. In addition, the ships feature digital photo stations where guests can look at and order their favorite vacation photos. AIDA also offers its guests newspapers and magazines at an iKiosk.

The reduction of plastic and disposable items on board and, ideally, their complete avoidance, has been another key element of AIDA’s sustainability strategy. Single-use cups and lids have made way for reusable cups; single-use plastic cutlery has been completely eliminated. Plastic bags were replaced with paper bags in 2013; drinking straws or cocktail sticks are made from biodegradable starch or wood, while microplastic in cosmetic and spa products has long been banned. The cookies served with coffee are unpackaged, as are items of clothing that are returned from the laundry with no plastic covers.

At the moment, AIDA Cruises offers over 1,100 sustainable excursions (incl. bicycle, pedelec and Scuddy e-scooter tours), all marked with a tree symbol. These are chosen in accordance with social, ecological and cultural criteria which have been developed in collaboration with the sustainability initiative, Futouris e.V. By offering sustainable shore excursions, AIDA wishes to give its guests the chance to help conserve nature, support the local economy, and make a social contribution in its worldwide destinations.

AIDA Cruises has published further information about its commitment to the environment and sustainability in its latest sustainability report, AIDA cares 2019, which is available at

01. December 2019

Franziska Knuppe names AIDAmira

On November 30, 2019, AIDA Cruises welcomed AIDAmira, the fourth Selection Class vessel, to its fleet. Model and TV host Franziska Knuppe, with Captain Manuel Pannzek by her side, christened AIDAmira successfully on Saturday evening at 11 p.m. in Palma de Mallorca. A fireworks ... [more]

27. November 2019

Holiday highlights on board AIDA

Leaving all the holiday stress and winter behind while still enjoying the traditional Christmas spirit far away from home. Or dancing carefree at a wild New Year’s Eve party with amazing light shows. These dreams come true with AIDA.

Dreaming of a delicious Christmas... on ... [more]

26. November 2019

Bamboo bikes on AIDA’s World Cruise

On the 3rd AIDA World Cruise, there will be 70 very special “my Boo” bicycles on board AIDAaura. What makes them unique is the unusual material used for the frames. Bamboo is a wonderful, renewable material that is strong as steel and light as aluminum. The springy quality of ... [more]

19. November 2019

AIDAprima is the number 1 for families - Cruise Guide Awards presented in Hamburg

On Monday evening the cruise company AIDA Cruises received the award for family friendliness at the 9th Cruise Congress in Hamburg for their ship AIDAprima.

For the expert jury - consisting of 14 cruise specialists - AIDAprima is the best choice for German-speaking families: ... [more]



Hansjörg Kunze
Vice President Communication & Sustainability
Tel.: +49 (0)381/444-8020

Martina Reuter
Senior Manager Communication
Tel.: +49 (0)381/444-8022

Kathrin Heitmann
Manager Communication
Tel.: +49 (0)381/444-8021

Uta Thiele
Manager Communication
Tel.: +49 (0) 381/444-8030

Nadine Maraschi
Manager Communication
Tel.: +49 (0) 381/444-8697

Alexander Christen
Manager Communication
Tel.: +49 (0)381/444-8027

Kerstin Matthes
Manager Internal Communication
Tel.: +49 (0) 381/444-9008

Anne Frambach
Mitarbeiter Communication
Tel.: +49 (0) 381/444-7653

Beate Möller
Team Assistant Communication & Sustainability
Tel.: +49 (0)381/444-8029
Fax: +49 (0) 381/444-8025

Nicole Gloeckl
PR & Marketing Manager Austria
Tel.: +43 (0) 1/2270-9951

Rebecca Amstutz
Manager Marketing & PR Switzerland
Tel.: +41 (0) 79/513-5089