Responsible growth ensures our long-term success. With our comprehensive quality concept, we assume a leading role in making a commitment to the environment and the community and we contribute to increasing the added valued in our economic sector. We continued to grow in 2014, employing new personnel and adding to our fleet.
AIDA Cruises – corporate
AIDA Cruises is one of Germany’s fastest growing and most financially successful tourism companies. In 2014, we employed a staff of 6,900 from 40 nations – 6,000 on board and 800 ashore in Rostock and Hamburg. With its 10 cruise ships, AlDA currently operates and markets one of the most state-of-the-art fleets in the world. The ships are operated in compliance with the highest international quality, environmental, and safety standards. By 2020, the AIDA fleet will expand to 14 ships. AIDA Cruises is managed by Michael Ungerer (President) and Paul Soulsby (Senior Vice President Shared Services and CFO). The managing staff is remunerated according to their responsibilities and performance.
AIDA Cruises has been part of the Carnival Corporation since 2004. Within the group, AIDA Cruises is allocated to the continental European Carnival subsidiary Costa Crociere S.p.A. in Genoa. As the subsidiary of a company that is listed on the stock exchange, AIDA Cruises does not issue its own statements regarding the company’s utilization rates, operative results or special developments. You can find information on the consolidated balance of the Carnival Group in the Carnival Corporation Annual Reports.
The economic success of AIDA Cruises is based on trusting business relations and the compliance with strict ethical standards. The company has committed to this in its Code of Business Conduct and Ethics. The obligatory principles listed in this include: our special promise of high quality to our guests, a company culture that is characterized by respect and appreciation, fairness in dealing with our partners, suppliers and competitors along with a high degree of exactitude and integrity in business transactions. To prevent corruption, we offer training to raise the awareness of our employees and familiarize them with the Anti-Corruption Guideline of the Carnival Group. This Guideline establishes that all business relations with port authorities, suppliers and other third parties have to be formed under consideration of the Foreign Corrupt Practices Act (FCPA) of the United States. There are no violations of legal provisions for the reporting period in 2014.
Our employees and numerous partners play an important role in the economic success of AIDA Cruises. We work with 11,615 tourism partners in Germany, Austria, and Switzerland, who support us in selling and marketing our cruises. Around 325 suppliers work for the hotel, wellness, and excursions divisions; 185 suppliers work for Food & Beverage; and 1,154 suppliers and service providers come from the areas of technology, new builds, and docks. We also cooperate with 200 port and excursion agencies in 190 harbors and 73 countries. Last year we worked together to make it possible for 835,622 guests to enjoy the best time of the year on board our ships – namely their vacation.
The headquarters of AIDA Cruises are in the Hanseatic city of Rostock – a highly traditional merchant city where the shipping industry has created a climate of cosmopolitan openness and internationalism. We are continuing this tradition and are strengthening the value creation of the entire region with our economic success.
In 2014, around 800 employees were working in the modern buildings in the historic city port. In October 2014, AIDA Cruises moved into its new, modern, and well-illuminated office complex AIDA Home in the Rostock port, which offers space for up to 400 employees. With the new building, AIDA Cruises also set an example in the area of sustainable construction. The new office complex was built according to the latest environmental standards and was the first office building in Mecklenburg-Western Pomerania to receive the silver quality seal by the German Association for Sustainable Construction (DGNB).
We also consider AIDA Home to be a commitment to Rostock: Our company’s growth also increases our need for qualified employees, to whom we offer an attractive living and work environment here. The entire region profits from this: Because we don’t just create jobs, we also stimulate the local social, cultural and economic life.
We also have around 100 employees working in Hamburg in our AIDA Entertainment division. Here the entire entertainment program is developed for the AIDA fleet.
The Costa Group founded Carnival Maritime GmbH at the Hamburg location in early 2015. On the highest technical level, Carnival Maritime is functioning as the new Marine Service unit for the Costa Group, Europe’s leading cruise line. This unit bundles competences and best practices in the area of marine operations to achieve the highest security standards in the cruise industry for the fleet of the Costa Group, which currently includes 25 cruise ships of the brands Costa Crociere, Costa Asia and AIDA Cruises. Carnival Maritime combines the company’s expertise in the areas of marine, technology, healthy, environmental protection and security for the Costa Group in Hamburg.