We are proud of the recognition that we received for our performance in 2016:
At AIDA every effort every day is made to ensure our guests feel at ease and competently cared for both onboard and ashore at all times. Our commitment was rewarded for the third consecutive time with the German Fairness Prize 2016. The German Institute for Service Quality conducted a comprehensive consumer survey in cooperation with the n-tv news channel and collected ca. 45,000 opinions from customers on more than 400 companies. AIDA was ranked first and as such was evaluated as the best company in the cruise line industry. The main aspects of the survey conducted across Germany were amongst others the cost to benefit relation, product reliability, services or company statements, transparency on price information, product and contractual performance.
Besides the many positive statements from our guests, the title ‘Service Champion’ provides us with extra special pleasure. In 2016 AIDA Cruises ranked fifth from 2,615 companies analyzed in Germany’s biggest service ranking and was therefore able to assert itself in the market. As a consequence, AIDA was awarded the Golden Seal for service quality. AIDA was the winner in a competition with eight other shipping lines, achieving the highest value for customer service provided in the cruise ship industry.
In addition, AIDA was the industry winner last year achieving gold status as a family-friendly company. The German Institute for Service Quality conducted a survey of over 400 companies from 61 industries in partnership with the newspaper Welt am Sonntag and the Goethe University Frankfurt/Main.
AIDA has always considered family and leisure activities to be of great importance onboard their ships. These activities include a broad range of programs for every generation as well as specially designed cabins and leisure activities. Our ship AIDAprima received the coveted cruise guide award in this regard as ‘Best Ship of the Year 2017’ in the ‘sport and wellness’ and ‘family friendly’ categories.