Main content
Aktuelles

News

AIDA Cruises: Cruise vacations “Made in Germany” for the Chinese market starting from spring 2017

Rostock, 13. October 2015

From spring 2017, AIDA Cruises, Germany’s leading cruise line, will deploy one AIDA ship in China all year round to offer cruises from Shanghai for the Chinese market. The company announced this move at the China Cruise Shipping Conference, an annual industry gathering which took place this year for the 10th time in Shanghai.

“Through AIDA’s continuous growth, we have turned Germany into the second largest cruise market in the world. With our Costa brand, we have been working as pioneers in China since 2006 and were the first international shipping company to develop the cruise market there. Enlarging our product portfolio on the fastest-growing market in the world is a strategic step for the further successful development of Costa and AIDA”, said Michael Thamm, CEO of the Costa Group.

AIDA President Felix Eichhorn commented: “We are proud to be providing further important momentum for the emerging Chinese market. AIDA will acquire large numbers of new guests and customers for this still young market with its lifestyle-oriented and innovative products made in Germany. At the same time, we will continue to largely determine the rapid pace of growth on the German market in the future with our four new vessels to be commissioned by 2020.”

Michael Ungerer, former AIDA President, took over as Chief Operations Officer of Carnival Asia in Shanghai on September 1, 2015. For more than 17 years, he was involved in leading positions – ultimately as President – in developing AIDA Cruises into one of the most successful cruise markets in Europe. With his experience, he will make a valuable contribution to realizing AIDA plans for growth in China.

“My team and I are happy to welcome AIDA. The innovative German cruise line will not only broaden the variety of cruise products by meeting the growing demand, but as well strengthen our leading position on the Chinese and Asian market”, says Buhdy Bok, President Costa Group Asia.

The company will announce further details of the deployment of an AIDA ship on the Chinese market at a later date.

 
amenue
21. February 2017

AIDA Cruises: start of construction of the first LNG cruise ship in the world at the Meyer Werft shipyard in Papenburg

On February 21, 2017, a new age dawned for the cruise shipping sector at the Meyer Werft shipyard in Papenburg. AIDA President Felix Eichhorn and Meyer Werft Director Bernard Meyer performed the symbolic first steel cutting for the world’s first cruise ship that can be run ... [more]

20. January 2017

Michael Thamm Expands Role to Oversee Carnival Corporation’s Operations in China and Asia

The appointment demonstrates the importance Carnival Corporation attaches to the China market as an upcoming strong pillar of its global business. “

As the first and largest global cruise operator in China, Carnival Corporation is excited to participate in the boom in Asia, ... [more]

11. January 2017

“We proudly serve Starbucks” – new on board AIDAprima

AIDA Cruises, the Number One in the German cruise market, has brought premium coffee brand Starbucks on board - thus once again expanding its catering range. With its broad product palette the long-standing American company is the world’s leading brand for specialty coffees.As ... [more]