Our guests experience our great service ethic at every opportunity. We are pleased with all the positive comments we receive, both in person, on the internet and from external organizations. In 2012, we were awarded the title of service champion after scoring the highest mark for customer service experienced.
AIDA is Service-Champion
With our AIDA Club program we offer special advantages to our most loyal guests. After only ten days’ on board with us within a five-year period, guests automatically start to enjoy numerous benefits. Depending on the number of days spent on board, the range of offers extends from special club meetings to complimentary offers right through to onboard vouchers and culinary highlights. Frequent travelers also receive their own personal log-in details for the AIDA Club portal. They thus become permanent members of our constantly growing AIDA family, which grew by another 800,000 members in 2012 alone. We take particular pleasure in the fact that a growing number of guests are actively involved in planning the club program. The club is also the ideal place for AIDA guests and crew to have an informal chat outside of daily business hours.
We provide our guests with interactive platforms via social media and the AIDA web lounge. They can use these to exchange their opinions about AIDA. This doesn’t just benefit life and dialog within the communities – we too gain from the exchange. It provides us with daily feedback and we can contact our guests just as simply and easily as they can contact us.
In 2012, our Facebook fans increased to a total of 400,000. In addition to the latest news, video clips and information about AIDA, we also provide an up-to-date platform on Facebook for direct interaction. Furthermore, the content shared by users provides those interested in cruise vacations with a personal and unbiased insight into the AIDA world. Without a doubt, this provides valuable assistance for many followers as they plan their next dream vacation. In this way, the community offers real added value to both our fans and our potential guests. At AIDA, these platforms allow us to receive valuable tips about how we can make further improvements.
The AIDA weblounge is another important pillar of our online interaction. Naturally, in addition to this, we are active on YouTube, Twitter and Google+, where we also provide information about vacationing with AIDA. It is also swell that it’s possible to be in contact with the rest of the world, even at sea: Our ships are all equipped with Internet.
And to make searching for and booking a future vacation as easy and uncomplicated as possible, we are working continually on ensuring our Internet pages are user-friendly. This offers our guests a convenient opportunity to book their dream vacation – and preserve the environment at the same time thanks to paper savings.
Data protection? Sure thing!
Responsible handling of our guest’s personal files is a matter of course for us. We only collect, process and use personal data in compliance with statutory regulations. The EU data protection guidelines and the Federal Data Protection Act are of great significance in this area.