Our guests are important to us, which is why we offer them special benefits with the AIDA Club. Previously, guests who have spent at least 10 days on board AIDA over the past five years could become members of the AIDA Club.
We premiered the new AIDA Club on October 1, 2015. Even as soon as the first AIDA voyage, this new club will offer all members exclusive benefits and discounts in the form of credits and Internet packages as well as offers in the AIDA online shop. Starting with this new AIDA Club, all our members are earning valuable “sea miles” with every AIDA vacation that are credited to them after their trip. For the first time, they will be calculated based on the length of the cruise, the price bracket, and the stateroom category. In addition to the current Blue, Red, Yellow, and Green club levels, we have added a new Gold level to show our special appreciation and offer exclusivity for our guests who have the most sea miles. Additionally, our guests as young as 16 can now also collect sea miles and enjoy benefits and discounts for teens.
Using the club portal, you can look up information such as your club status and associated benefits throughout the year. Depending on the club level, the benefits range from special club meetings and free offers to onboard credit and culinary highlights. Our onboard club meetings give members the chance to talk with the crew outside the day-to-day interactions. We also get our club members actively involved in AIDA activities as part of the club program. Furthermore, we incorporate what our guests would like to see in our product development.
Green and Gold Club members receive regular invitations to shoreside events and maritime celebrations. In 2015, for example, the AIDA Club invited members to the port anniversary in Hamburg and, through its club newsletter, also held a raffle with 60 tickets for two persons each for an AIDA gourmet event in the Cologne/Düsseldorf area.
In 2015 we additionally appointed Club Ambassadors for the first time. The three acting Club Ambassadors were selected from more than 100 applicants with a live vote. They will hold this position for one year and, on behalf of hundreds of thousands of AIDA fans, will act as online bloggers to report about fresh, interesting and original news from the AIDA holiday world and great AIDA events in text, video and photo format.