We reward loyalty to AIDA! What was previously our frequent traveler program became the AIDA Club in 2011. This bonus program rewards days spent on board with attractive club benefits. Our guests don’t even have to register: After only ten days’ cruising within a five-year period, they automatically start to enjoy various complimentary benefits. With a greater number of days, for example we award on-board vouchers, invite guests to participate in club meetings or give them the chance to enjoy exclusive culinary highlights. Frequent travelers also receive their own personal log-in details for the AIDA Club portal. By the end of 2011, the AIDA Club already had 650,000 members, and in 2012, we are aiming for 800,000. Our online information platform for members has also been very well received. By the end of 2011, almost 117,000 members had registered there. By the end of 2012, we would like to increase this figure to 150,000 and encourage members to be proactive in helping to shape the club.
Benefits for our loyal guests: AIDA Club
The virtual world of AIDA
We recognized the importance of social media as a tool for communication and interaction early on, and today we are very well established in this area. Almost 200,000 fans “liked” us on Facebook in 2011, and we’re aiming for 350,000 “likes” in 2012. In addition to the latest news, video clips and information about AIDA, we also provide our Facebook friends with an attractive platform to interact with us directly.
The “AIDA Weblounge” online community represents another important component of the virtual AIDA world. Fans and AIDA friends can meet here to discuss all travel-related subjects. Captains, club directors and guests blog directly from our ships and post their vacation photos. The increasing number of users confirms the success of this community. At the end of 2011, there were already more than 68,000 members. From the beginning of March 2012, we want to give 300,000 AIDA Club members access to the web lounge. By the end of the year, we’re therefore expecting user numbers to increase to around 90,000.
The content shared by users provides valuable assistance to those interested in a cruise as they plan their next dream vacation. In this way, the community offers real added value to both our fans and our potential guests.
Naturally, we are also active on YouTube, Twitter and Google+, providing information about vacationing with AIDA.
Protection of guest data
TÜV Süd certifies AIDA Cruises’ compliance with data protection regulations. In the report period for 2011, there were no infringements of any regulations.