AIDA Cruises hosts Futouris strategy conference
From October 8-9, 2015, AIDA Cruises hosted the Futouris e.V. strategy conference. The sustainability initiative is sponsored by the German Travel Association (DRV). Germany’s leading cruise line, AIDA Cruises, joined Futouris e.V. in 2012 with the aim of promoting sustainable development of tourism destinations in the areas of ecology, biodiversity, and sociocultural responsibility.
A focal subject at the Futouris strategy conference was exchange on organizing and promoting sustainable excursions. A trailblazer in this respect, AIDA Cruises shared its experiences with conference members and presented the results of the project “sustainable land excursions,” which was successfully completed in 2015.
In 2014, AIDA Cruises developed a standardized catalog of criteria for sustainable land excursions in partnership with Futouris e.V., the State Chancellery Mecklenburg-Western Pomerania, and the Leuphana University in Lüneburg. Whether a city stroll through Barcelona, hiking in Norway, or a bike tour through Athens – all AIDA excursions that fulfill the social, ecological, and cultural criteria are marked with a tree symbol. On MyAIDA, guests can inform themselves and book these excursions. AIDA Cruises currently offers 138 sustainable land excursions along with 230 bike and pedelec trips at 160 destinations. These excursions were assessed and developed based on the catalog of criteria. Starting now, the catalog of criteria is available to all Futouris members.
“Our goal was to create a transparent basis of comparison for the sustainability of the individual excursion offers and to base the evaluation on measurable and scientific criteria. Marking our sustainable excursions helps guests make eco-friendly choices,” says Monika Griefahn, Chief Sustainability Officer at AIDA Cruises.
“AIDA and Futouris have successfully demonstrated how sustainable land excursions can be organized and implemented. Other members and destinations can benefit from this expertise as well,” says Hasso von Düring, chairman of Futouris e.V.
Further topics at the strategy conference included the exchange of best practices for saving water on cruise ships and at hotels, measuring and reducing the tourism industry’s contribution to climate change, and marking and promoting sustainable products. The Futouris members also discussed challenges and opportunities for sustainable nutrition and responsible management of food in tourism.
After a snowy winter, the days are now getting longer again and spring is not too far away. And Easter is just a few weeks round the corner. AIDA Cruises is offering lots of surprises for all those who would like to meet the Easter Bunny on board. The onboard program ... [more]
“Utopia” is the name of the show created exclusively for AIDAstella. The show will celebrate its premiere on the maiden voyage of the 10th AIDA cruise ship from March 17 - 28 March, 2013. In a search for another world, the singers, dancers and acrobats of the AIDA show ensemble ... [more]
Today marks the start of bookings for cruises from AIDA’s 2014/2015 catalog. Bookings can be made for a total of 462 cruises to 160 destinations between March 2014 and April 2015. In addition to detailed descriptions of the destinations, those interested in cruise vacations can ... [more]